Royal Borough first to reward recyclers

Profile image for Neil_Man

By Neil_Man | Wednesday, June 09, 2010, 17:48

The Royal Borough has become the first local authority in the country to offer rewards to all residents for recycling.

The new RecycleBank programme was launched on Monday following a successful six-month pilot scheme involving 6,000 residents.

Green households will now be offered points based on how much is


which can then be redeemed for discounts and offers at more than 100

local and

national retail outlets, restaurants and leisure facilities, or can be


to local schools.

Residents will now have just one blue wheelie bin for all recycling materials rather than different boxes.

The bins will be fitted with electronic tags, and the weight

of recycling will then be recorded by equipment in the collection vehicles to determine the number of points households are awarded.

Windsor MP Adam Afriyie joined residents, councillors, partners and contractors for the official launch at Windsor Royal Shopping.

Cllr Liam Maxwell, lead member for policy and

performance, said: "Paying the public to recycle works - it

increases recycling rates, reduces our environmental impact, reduces

council tax and helps local businesses. The results of our trial with

6,000 local homes far exceeded our expectations.

"Our policy is to put residents first: we believe that

incentives not penalties are the best way of encouraging every resident

to recycle more, and more frequently. This reduces the amount of waste

sent to landfill and brings economic benefits for our local businesses

in these difficult times."

Electronic tags are fitted to the bins  No personal data is

held in the system and residents themselves choose if they want to take

part by voluntarily activating their secure RecycleBank account, either

online or by phone.

The mixed waste recycling service will be phased across the Royal Borough from now until early in 2011.

About 70% of residents on the trial scheme have

earned over six million points

so far, increasing the total amount recycled in the participating

households by 35%.

Residents are being urged to recycle due to the increasing Landfill tax, which reached £48 per tonne in April and will continue to rise at

a rate of £8 per tonne in future years.

Reduced waste to landfills will mean a decrease in Landfill tax paid by local authorities.

Sue Igoe, UK managing director of RecycleBank added: "The Royal Borough

is leading the way for other local authorities across the UK to show how

incentives can increase recycling rates. By rewarding positive

behaviour, the council is encouraging its residents to recycle more and

save money on their weekly shop."

No personal data will be held by the system and the new scheme is voluntary.

Residents who want to take part can activate their secure

RecycleBank account, either online or by phone.

For further information call the customer service team on 0800 077 6009 or visit



  • Profile image for Shiv_At_Home

    I love that the recycling bins in Windsor are that regal purple colour. Over in Staines ours are just boring green. It pleases me to think of the Queen popping her empties in a royal recycling bin. I wonder if they asked her if she wanted them to be purple?!

    By Shiv_At_Home at 11:59 on 10/06/10

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